How does Account Profiling work?

Account Profiling combines powerful enterprise-level intent data with your subscriber’s campaign and sales history to provide a calculated score that indicates the likelihood of an account to make a purchase.

While Lead Scoring ranks contacts in order based on their likelihood to become a customer, Account Scoring focuses on the organizations’ likelihood to become a customer.

Accounts are scored from zero to 100. Zero implies no one at that company has indicated they are in market. 100 indicates that there are multiple leads from one company that is in market and they are likely to buy.

Account Scores combine campaign engagements, recent leads, sales history, and intent signals to inform it’s domain level score.

Download our Account Profiling Overview guide or visit our Account Profiling page to learn more.

Last updated May 2022

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